login or register
: $0.00
No products in the cart.

The Secret of the SuperOptimist

In a world full of dubious self-help solutions, Secrets of the SuperOptimist has been hailed as the definitive approach to overcoming each and every “negative” issue you may face.

No matter what size the trouble, the practice of SuperOptimism alleviates your suffering, helping you reframe each difficult situation and steer it towards a favorable outcome. By doing so, you’ll reconcile the totality of existence – including pain, illness, political turmoil, accidents, poor choices, uncomfortable relationships, even death – as worthwhile experiences to be cherished and celebrated.

Since it’s debut in 2006, S.O.S. has been embraced and shared around the globe. From New York to New Zealand, countless stories have arisen where this volume – placed in the right hands at a crucial moment – has improved a human life by an average of 122%. Now we invite you to join those who have opened their eyes to a way of living that brightens each moment, no matter how dire.


“This volume could become the self-help of choice for people who don’t read self-help. A quirky, unique primer, it provides more than 100 points of advice for achieving SuperOptimism, defined as “the mental discipline to reframe any situation into a favorable outcome.” The book also includes exercises and appendixes, as well as a handy, all-purpose slogan for 2007: “I can handle it.” Whether or not one can, in fact, handle it, Morton and Whitten provide plenty of fresh perspective from way out in left field.” – Publisher’s Weekly

“One of our numerous resolutions is to be more optimistic, so when we got a copy of this hysterical book, we knew we were on the right track.” Rolling Stone.com

“While the Masons offer secret handshakes and the Shriners offer the secret of how to drive a really tiny car, there is now a single volume that unveils a broad array of secrets we can actually use. This collection tells it like it is, providing – in a highly amusing and easily digestible form – a wide variety of rules for being more optimistic than you were 10 minutes ago. Give a copy to a petulant teenager, give a copy to an old curmudgeon, give a copy to your depressed roommate, stick one in the bathroom and leave a copy in a motel on top of the Gideon Bible.” – Toby Barlow, The Huffington Post

“Fact-based psychology meets punk rock sensibility. This book will help you survive the cultural pitfalls of the 21st Century.” – Dan Kennedy, author, “Rock On” (Algonquin)

“Incredibly funny. My favorite secret? Saving the truth for special occasions.” – Bill Bastone, editor of TheSmokingGun.com and author: “The Dog Called 911” (Little, Brown)

“The darkly comic cousin to Peale’s ‘Power of Positive Thinking’. If reading this book doesn’t kill you, it will certainly make you stronger.” – William H. Schaberg, author, “The Nietzsche Canon” (University of Chicago Press)